Picture Organic Clothing – Sustainable Outdoor Clothing

Picture Organic Clothing

Brief history of the brand
Picture Organic Clothing was born in France in 2008 thanks to three childhood friends — Julien Durant, Vincent André, and Jérémy Rochette — united by their passion for snowboarding and the desire to create a brand capable of combining technical performance and respect for the environment.
From the beginning, the brand has stood out for its innovative and radically sustainable approach: all products are made with eco-responsible materials such as certified organic cotton, recycled polyester, and bio-sourced fabrics derived from sugarcane. Picture was among the first companies in the outdoor sector to completely eliminate toxic chemicals like PFCs from its waterproof treatments.
In 2019, it obtained the B Corp certification, a recognition that attests to its concrete commitment to high environmental and social standards.

Target market
The brand targets those who love the mountains, surfing, and all outdoor activities but want to shop consciously. Picture's audience consists of active people sensitive to environmental issues and product traceability, seeking high-quality technical garments with a sustainable soul.
Picture positions itself in the mid-high segment of the outdoor market, alongside the most well-known technical brands, but with the mission to make responsible fashion accessible and authentic. The brand considers every phase of the product life cycle — from raw material selection to end-of-life — promoting the principles of reduction, repair, rental, and recycling.

Product features

• Eco-friendly materials: organic cotton, recycled polyester, plant fibers, and innovative bio-sourced fabrics.

• Technical performance: durable, breathable, and waterproof garments designed for skiing, snowboarding, trekking, surfing, and outdoor life.

• Treatments free of toxic substances: DWR waterproofing without PFC or PFAS.

• Distinctive design: modern lines, bright colors, original graphics, and a young, dynamic style.

• Durability and repairability: many garments are designed to last and can be repaired, reducing environmental impact and extending product life.

• Environmental certifications and transparency: every garment is traceable, with clear information on materials and production conditions.

Why choose Picture

• It combines technicality and sustainability, offering high-performance outdoor garments that respect the environment.

• It is an authentic and transparent brand, which does not use sustainability as marketing, but as a founding value.

• The products are durable and repairable, designed to accompany the customer over time.

• The unique and recognizable style makes each garment original, perfect for those who want to stand out on the slopes or in the city.

• With affordable prices relative to the quality and sustainability level, Picture makes the "green" choice accessible to a wider audience.

• Discover the collection here: