Avf Kapten&Son

Seller Tutorial – Kapten & Son

1️⃣ Brand Introduction

Kapten & Son is not just a brand: it’s an experience.
The theme “Experience” is at the heart of everything we do. Every product accompanies people through the everyday and extraordinary experiences of their lives.

🧭 What Kapten & Son represents

  • Life is made of experiences, and we want to be part of them

  • We offer a complete range: backpacks, sunglasses, travel and lifestyle accessories

  • Products designed to accompany the customer everywhere, every day

🎯 Key product features

  • Innovation: modern and functional solutions

  • Elegant and timeless design

  • Premium quality that exceeds expectations

  • Products that inspire and support every lifestyle

💡 The Brand Values

Empathy

  • We listen to customers, sellers, partners, and collaborators

  • We develop products and campaigns based on real feedback

  • We create solutions that meet real needs

Authenticity

  • We communicate honestly and transparently

  • We value strengths and learn from mistakes

  • We grow every day, together as a brand and as people

Inspiration

  • We want to inspire through products, content, and experiences

  • We tell stories that take customers around the world

  • Every contact with the brand must leave an emotion

🌍 Kapten & Son in numbers

  • Founded in 2014

  • Over 1 million followers on Instagram

  • Over 200 employees

  • 59,000+ followers on TikTok

  • 35,000+ followers on Pinterest

  • Present in over 50 countries

  • 12 owned stores

  • Over 300 business partners

Welcome to the world of Kapten & Son.
Kapten & Son is a premium German brand born to combine minimal design, functionality, and high quality. The brand is internationally recognized for lifestyle accessories designed for urban, travel, and everyday use.

  • Contemporary design: clean, elegant, timeless
  • Premium materials: durable, waterproof, and long-lasting
  • Versatility: perfect for city, work, travel, and leisure

Goal for sellers: convey the product's value, help the customer choose the right model, and increase the average ticket value.

 

2️⃣ Kapten & Son Sunglasses

Kapten & Son glasses are designed to offer comfort, protection, and style. Each model is made to fit different faces and outfits while maintaining a recognizable identity.

  • Minimal and modern design
  • Lightweight but durable frames
  • Ideal for daily use and urban lifestyle

📌 How to present them to the customer

  • Highlight the versatility: one pair of glasses for multiple contexts
  • Emphasize comfort even for prolonged use
  • Always match the style of the glasses to the customer's outfit

🎥 Demonstration Videos – Glasses

3️⃣ Kapten & Son Backpacks – Premium Quality & Waterproofing

Kapten & Son backpacks are one of the brand’s most recognized products. They are designed to ensure maximum protection, internal organization, and water resistance.

  • High-quality waterproof technical materials
  • Reinforced zippers and sturdy stitching
  • Ideal for work, travel, and daily use

📌 Key points to communicate

  • Total protection of contents (laptop, documents, accessories)
  • Solid yet comfortable structure
  • Elegant design suitable for any setting

🎥 Demonstration Videos – Backpacks

4️⃣ Sales and Upselling Techniques

  • Pair backpack + glasses to complete the look
  • Explain that the quality of the materials justifies the investment
  • Let them touch the product to feel its solidity and finishes
  • Offer Kapten & Son to customers attentive to style and image

5️⃣ Final Notes for Sellers

  • Always tell the brand story
  • Don't just sell a product, but a lifestyle
  • Kapten & Son is ideal for customers seeking quality, design, and functionality