Avf Sun Bum

Seller Tutorial – Sun Bum

1️⃣ Brand Introduction

Welcome to the world of Sun Bum!
Sun Bum is an iconic brand in skincare for those who live life outdoors, at the sea, under the sun. Born from a genuine desire for effective, safe, and pleasant-to-use sun protection, Sun Bum is today synonymous with high-quality sun products, developed to protect skin and hair from UV rays with reliable formulas and ingredients designed for comfort.

  • Effective sun protection: formulas designed for outdoor use
  • Pleasant textures: easy to apply, non-greasy
  • Lifestyle brand: associated with surfing, beach, sports, and vacation

Goal for sellers: understand the value of Sun Bum solutions and communicate safety, effectiveness, and lifestyle experience to the end customer.

🎥 Official presentation video

2️⃣ Main Products and Use Cases

Sun Bum products are designed to meet all the needs of those exposed to the sun, from face to body, from the beach to the mountains. Each range has specific protection and sensory characteristics.

  • Sun Bum Original SPF: daily sun protection for face and body
  • Water-resistant formulas: perfect for sports and the sea
  • After Sun and Moisturizers: to nourish the skin after exposure

How to present the products: ask the customer about the type of activity (sea, mountain, sports) and suggest the appropriate protection.

3️⃣ Focus on Application and Benefits

Protection must be applied correctly to be effective. Sun Bum is easy to spread and provides comfort, ideal for all active people.

  • Apply protection at least 20 minutes before exposure
  • Reapply every 2 hours or after swimming/sweating
  • Products for different body parts (face, body, lips, hair)

🎥 Quick tutorial videos – Application and use

4️⃣ How to Sell Sun Bum

  • Recommend based on activity: sea, sports, tourism
  • Explain real benefits: greater protection, pleasant texture
  • Smart upselling: after-protection, body spray, SPF lip balm
  • Show concrete examples: “This is perfect for a weekend at the beach”

Points to use at the counter: “This formula is water-resistant up to X minutes,” “It absorbs quickly without greasiness,” “Protects against UVA/UVB rays essential for healthy skin.”

5️⃣ Best Practices for Selling

  • Always ask the customer’s main use
  • Let them try the texture on the skin (touch demonstration)
  • Explain differences between SPF and product types
  • Recommend complementary products for post-exposure care

6️⃣ Conclusion

Sun Bum is a complete brand that combines protection, comfort, and an active lifestyle. Selling these products must go through understanding the customer’s needs, clearly explaining the benefits, and the usage experience.