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Seller Tutorial – Jason Markk

1️⃣ Brand Introduction

Welcome to the world of Jason Markk!
Jason Markk is a leading brand in the care and protection of sneakers, caps, and streetwear clothing. Founded in 2007 in the United States, the brand stands out for:

  • Premium quality: effective and safe products for all materials

  • Innovation: exclusive formulas and professional tools

  • Eco-friendly: environmentally friendly with biodegradable products

Goal for sellers: know the brand, products, and best practices to best advise customers, guide them in choosing the right product, and increase sales.

2️⃣ Jason Markk Product Overview

A. Sneakers

Main products:

  • Premium Shoe Cleaner: gentle cleaner for all types of shoes

  • Repel Spray: protects against dirt and water

  • Brushes and microfiber cloths: for professional cleaning

Recommended demo:

  1. Remove surface dirt with a soft brush

  2. Apply Premium Shoe Cleaner with warm water

  3. Gently rub with a microfiber cloth

  4. Apply Repel Spray for protection

B. Caps

Main products:

  • Delicate detergent or neutral cleaner

  • Soft brush for delicate fabrics

Recommended demo:

  1. Apply detergent to the brush

  2. Gently rub following the shape of the cap

  3. Clean excess with a clean, damp cloth

  4. Let air dry without deforming the structure

C. Clothing

Main products:

  • Liquid detergents for delicate fabrics

  • Stain removers for technical and streetwear fabrics

Recommended demo:

  1. Apply detergent to the area to be treated

  2. Gently rub

  3. Rinse according to instructions

  4. Avoid aggressive washing, respect the labels

3️⃣ Best Practice

  • Always clean the surface before treating deep stains

  • Do not mix detergents on different materials

  • Always test on a small hidden area

  • Always use tools and brushes dedicated to each material

Tip: create a demo kit for each seller, with brush, cloth, cleaner, and repellent to do practical demonstrations for customers.

4️⃣ Sales and Consulting

  • Present the key benefits of the products: protection, cleaning, durability

  • Explain differences between products (e.g. basic vs premium)

  • Suggest combined kits: sneakers + caps + accessories

  • Show before/after cleaning to convince the customer

  • Highlight the premium and sustainable quality of the brand

5️⃣ Support Materials

 

📌 Notes for Sellers

  • Always follow the instructions for the specific product

  • Always show the demo kit to convince the customer

  • Remember: proper protection and care increase customer satisfaction and the perceived value of the brand

  • Upselling every time a shoe is sold, especially to people and customers who care about the image of their look....